Created in february 2021, Absalon Radio was meant to make up for the psychical events that could not be hosted in the community center Absalon Folkehus due to the covid-19-lockdown. Thus, the programming moved over to a radio format, where talks, workshops, lessons and parties were hosted live from the community center and broadcasted via the Absalon Radio app.
My role was to create a coherent visual language to use across SoMe platforms, that corresponded to the values of Absalon; bringing together people and meeting eye-to-eye in a kind of "safe space", where we can create together without normal norms, judgements or stereotypes.
Absalon Radio is of course available on Spotify etc., but an app was also created to make it possible to broadcast live, and to remove the restrictions that Spotify and other music / podcast platforms hold concerning layout, notifications and promotions.
The programs were also kept as podcasts in the app and on streaming platforms, so unique icons were created for each program.
As an example (seen above) is a serie of "weekly themes" that were broadcasted each week for a month.
The icons were also used on Instagram to promote the podcasts, often with sound clips from the episodes
(as shown above to the right)
The icons were also used on Instagram to promote the podcasts, often with sound clips from the episodes
(as shown above to the right)
The main promotion of Absalon Radio was on instagram.
A combination of illustrations and pictures of the guests were the base of the posts, and for the stories a library of backgrounds, stickers and GIFs were made to maintain a coherent language also when the stories were made fast and in the moment.
A combination of illustrations and pictures of the guests were the base of the posts, and for the stories a library of backgrounds, stickers and GIFs were made to maintain a coherent language also when the stories were made fast and in the moment.
